"They say you should come here with someone who's been before, at least for the first time," said my cousin, Walty, sheltering by the lifts. I can understand why she thinks it. IKEA is a confusing way to go shopping. In a normal shop, you pick what you want, take it to the checkout, pay for it and then go home. What the Swedes have done, is they've turned that whole idea into much more of an adventure.
We're having an IKEA built near us soon, so I expect this Jungly Jim warehouse approach to furniture purchasery will become a bit more familiar. If you've never been before (like me before today) you might appreciate a few tips on how it works.
First of all, everything is there, looking irrepressibly perfect. In neatly lit corners, with arty lamps dangling over immaculate dining tables and clean wooden bookcases, the Swedish Utopia is displayed for all to see. There are glittery worktops and shimmering kitchens, impossibly tidy bunk beds and beanbags and floating shelves and bathroom accessories. My first tip is: don't be swayed by this dream world, into thinking that you too could live in Stockholmhaven. Have a plan and stick to it. Stockholmhaven is an expensive myth, my friends.
The idea is that you follow the floor-printed arrows around and lose all concept of which way you're facing. This is ingenious as you're quite likely to see the same fancy things several times, and their persuasive coolness might get under your skin. However, what's even more likely is that you'll continue to get lost and start using the display of whisks with baubles wedged in them as a curious reference point.
"That's a bit weird," said Walty.
"I just feel sorry for the person who had to put them in."
"Or the person who has to get them out!"
If you like something, you note down its particulars on a receipt-shaped ticket with a tiny pencil. Now this is marketing brilliance, and it leads me to my next tip: don't write anything down unless you're more than halfway convinced you want to buy it. There is something about writing it down that firms up your likelihood of making a purchase. I'll bet they've studied it very carefully. And careful, you should be with the tiny IKEA pencils. Though they are useful.
I forgot to bring one home.
The most important thing to write down of course, is the item's location in the warehouse - usually an aisle number and a position in the aisle. This enables you to go and collect it from the warehouse later. Yep, this is a shop which doesn't employ people to go out back, find what you're looking for and bring it to your car. This is a shop which makes you do that yourself, and actually convinces you that this makes the whole the experience a lot more fun!
My next tip is to choose your trolley wisely. There are four types: a normal looking one, a little one with hooks on it, a flimsy set of yellow sack trucks and a huge pallet shifting flatbed which can carry up to 130kg. Choose really wisely. I accidentally upended a small boy today by dragging my trolley behind me. I felt it snag, there was a muffled thud and then the next thing I knew, I seemed to have bought a toddler.
His mum was OK about it. She apologised and then told him off for running.
In a normal shop, you go in at ground level, maybe go upstairs for a bit of a browse, but typically you'd emerge where you went in. Not IKEA. Here, you go in at the top, work your way through the spotless perfection of the showrooms, ticking off the things that inspired you, and gradually you move down to the warehouse, which is at the bottom.
I had the most fun in the warehouse. I suppose by that point, I knew we were close to the end of our five-hours in the shop and only a small location-mission remained. Be careful with the aisle numbering system though - I very nearly bought a high chair instead of some shelves. The evens are one side, the odds are the other.
Once your trolley is loaded, you're on your way to the checkouts. You might find though, that those flatbed trolleys are pretty tough to steer. I did. I was careening all over the place - given the general busyness of that final hall, it's a wonder I didn't mow down the line of people queuing up for returns. One of them looked like Lewis Hamilton, which made me chortle as I skilfully avoided his toes.
Someone had told me that it was always worth checking out Bargain Corner too, so we did that. Bargain Corner is usually full of cheap things you don't really want but could easily be persuaded that you do. You'll need Jedi focus to navigate round Bargain Corner. Once that's done, you can queue up, scan your barcodes (make sure they're all visible), pay and go home.
This bit is exactly like being at an airport. I mean it's spookily similar - the lighting, the warehouse feel, the acoustics, the crowd of people with heavily-loaded luggage trolleys, the sense of excitement. However, we got through all that, emerged neatly from the sliding doors and out into the cool fresh air of the car park.
I bought a chest of drawers, a bedside cabinet, a sofa bed, some shelving and a welcome mat. It's not exactly Stockholmhaven, but it'll do for now.