Ex-footballer Peter Crouch is in an advert at the moment, for a washing powder. In it, he compares his grubby white t-shirts to much more brilliant white examples in order to show how easy it is for white to fade to dingy grey without you realising.
Not with new ‘Super White Sparkle Shine Washing Powder’ though. Alright - I made that name up, but you get the drift. It apparently gets your whites so white that you can see them from space or something.
But then the joke at the end is that Peter already has hundreds of brilliant white t-shirts. You actually see him prancing about between the racks, doing the ‘robot’ I guess. I assume that now he’s figured out how to keep them all white, he’s saying he doesn’t need so many?
It made me think. If you are significantly wealthy (as no doubt Mr Super White Sparkle Shine Let’s All Do The Robot is) does it make you less sensible about what you buy? I mean having two hundred white t-shirts seems like an indulgence.
I can’t afford a helicopter. If it was as cheap to me though, as a packet of Biscoff biscuits is, or even comparable to a holiday in Italy, would I just fancy a helicopter one day and then… buy it? That seems daft. But you know, I can’t rule it out. I’ve bought Biscoff biscuits on a whim before (and eaten them even more whimsically, I should add) and I’ve been to Italy a couple of times. Is it the same thing, just scaled? Would Elon Musk kick back with Bezos and Gates and chat about super cars as though they were Lego sets?
I doubt that Peter Crouch really does have two hundred white t-shirts. It just sounds like an awful lot of washing, and I’m not sure Abby Clancy’s the kind of person to tolerate her house being dwarfed by an enormous washing pile. Even the makers of Super White Sparkle Shine must admit that eventually t-shirts need to make it to the laundry basket.
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