Thursday, 11 March 2021

ALGORITHMIC ESTIMATION

Seems I've gone up in the algorithmic world of estimation: I'm now getting marketing material from Mercedes-Benz...

I don't want to shout their promotional offers from the rooftops for them or anything, but apparently I can get £3,150 OFF a brand new GLC, or up to £2,000 off an A-Class. OFF! I mean, my last car cost less than the discount on these dooberies; how in the world does the algorithm think I can splash out on one?

They do look nice though; super-shiny and with fully digital cockpits (I'm really not doing the marketing work for them, I promise) and one, the 'New GLA' even says it's equipped for 'any family adventure'.

That's a clever bit of middle-class wording isn't it? For family-adventure. It's so sporty you can use it at weekends for those off-road, all-wheel drive feel-young-again shenanigans, and yet it's also sturdy enough for the school run or the weekly jaunt to the click-and-collect. And for that ultimate 'family adventure', you can even trust it on that long (and now comfortable) drive to the South of France, for this summer's long awaited vacance en Provence

Well. Anyway. Either the algorithm has missed the mark with me, or the good people who style and craft these fancy machines are getting desperate for sales. "Maybe, just maybe, some of those people are fed up with rustbuckets and jalopies?" they must wonder. "Perhaps they can be tempted, especially as lockdown comes to an end..."

Well. I have no need for multibeam LED headlamps. And if anything, Herr Benz and Herr Daimler, I just can't afford it anyway.

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