We’re still eating through the leftovers. By the way, here’s an important question: what’s going on with Pringles? I asked it out loud.
“Shrinkflation,” said the lady, nonchalantly munching through a handful of crisps.
She’s probably right. We did a ‘quiz of the year’ the other night and she was right about most of that too. Maybe it was in that. She has a knack for those things.
I admit, I don’t eat Pringles often. The occasional party over the years, where they might be laid out in a crescent. Perhaps a nibbles night at university, along with the old Bombay mix and a bottle of Fanta. But this year, this anno domini 2025, when I popped open a tube of ‘original’ (red) and shuffled them out, I actually burst into incredulous laughter.
They are so small. I mean so small.
Pringles used to be the width of my mouth! It’s a mickey-take. Honestly if Sammy had said ‘Don’t worry, they’re mini Pringles!’ I’d have believed it. But I! I had seen inside the tube! And let me tell you, cheeky old Mr Pringle has cannily sold us a whole lot of air around a small packet of crisps. And they weren’t mini Pringle price either.
I sometimes think it would be better if these manufacturers just told us. ‘Look’ they ought to say, ‘we know this’ll be disappointing, but we’re making our chocolates, biscuits, marshmallows or whatever, 30% smaller this year and thanks to the cost of living crisis, we have to keep the price the same in order to make them at all. They’ll still taste just as good as you remember!”
There are obvious reasons why companies don’t do that aren’t there? But here’s the deal: I probably will avoid Pringles now if I can get more similar crisps in a cheaper packet - purely because the round-faced, moustachioed Pringle-Meister has tried to pulled the wool over our eyes, and it’s just not very honest, or very nice.
I popped the lid back on. They used to say didn’t they that ‘once you pop, you can’t stop’ - should have known then that they were up to no good.
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